BAMMC – Achievers College of Commerce and Management

About the Program

The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a 3 year (6 Semester) Undergraduate Program designed to provide Comprehensive Training in communication, media and creative industries formerly known as BMM.

It prepares candidates for a successful career in Journalism, advertising, digital media, public relations and film making through a mix of theory and practical linked projects.

Program also exposes students to real life media related projects and assignments.

Learning and Outcomes

The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.
The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study
This program will equip the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms etc.
Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional and journalistic venues.
Knowledge, skills, and values that prepare them for future careers in our interconnected society, whether in mass media or advanced study
Learners would develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.
Learners will understand mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns.
This programme will also give them an improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field
Learners will be able to create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.
They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.
Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.
Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.
Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.
Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.

Eligibility Criteria

Candidates must have passed the 12th standard (HSC) or equivalent from any stream.

Career Opportunities and Post Graduation

The Bachelor of Arts in Mass Media and Communication (BAMMC) course at Achievers College offers diverse and dynamic career opportunities across multiple industries. Graduates can build careers in journalism, advertising, public relations, digital marketing, corporate communication, radio, television, filmmaking, and content creation. With the rise of social media and digital platforms, opportunities in social media management, influencer marketing, SEO content writing, and online branding have grown rapidly.

Students can also explore careers in event management, media planning, scriptwriting, video production, and news reporting. BAMMC graduates are well-equipped with communication skills, creativity, media ethics, and technical knowledge, making them suitable for both traditional media and modern digital platforms. Higher studies such as MA in Journalism, Mass Communication, Film Studies, or MBA in Media Management further expand career prospects. Overall, BAMMC provides a strong foundation for a successful and flexible career in the media and communication industry.

SUBJECT LIST

Semester 1

Semester I		Credit Points
Evolution of Communication	Major	02
Film appreciation	Minor	02
Contemporary Affairs	Major	02
Introduction to computers 1	VSEC	02
Communication skills in English	AEC	02
DLLE/ NSS (CC)	CC	02
Indian Knowledge system series	IKS	02
Visual Communication	VSEC	02
Google workspace	OE	02
Environmental Management and sustainable development	VES	02

Semester 2

Semester II	Credit Points
Overview of print production	02	Major
Basics of Radio & Television	02	Major
Introduction to New Media	02	Major
Advance Excel	02	OE
Environmental Management and sustainable Development	02	VES
NSS / DLLE	02	CC
Film appreciation II	02	Minor
Academic Business writing	02
Translation skills	02	SEC
Hindi Basha ke kaushal Aadhar	02	AEC
History of Media	02	Minor

Semester 3

Semester III		Credit Points
Electronic Media	Major	04
IKS in communication and media	Major	04
Film communication	Major	04
Introduction to Advertising	Minor	03
Basic of copywriting	Minor	03
Web designing and word press	OE	02
Hindi	AEC	02
Introduction to photography	VSC	02
Field project	FP	02
NSS	CC	02

Semester 4

Semester IV		Credit Points
Mass Media Research	Major	04
Indian Legal Environment	Major	04
Film communication II	Major	04
Globalisation & advertising	Minor	02
Fundamentals of remote sensing	OE	02
Writing and editing for media	VSC	02
Business communication	AEC	02
Field project	FP	02
Introduction to Journalism – II	Minor	02
NSS	CC	02